STRCH, a premium Indian activewear brand, has introduced a new digital film featuring Bollywood actors Vaani Kapoor and Rannvijay Singha. The film emphasizes STRCH's commitment to providing consumers with comfortable and functional activewear, utilizing a blend of nylon and spandex instead of traditional polyester

In the film, Vaani Kapoor demonstrates the advanced fabric technology of STRCH's apparel during her fitness routine. The activewear is portrayed as soft, sweat-wicking, and lightweight, designed to support women's fitness activities without sacrificing comfort. Kapoor showcases the ease of movement afforded by STRCH's stylish designs and concludes the film with the statement, "Wearing a sports bra shouldn’t be a workout."

The brand also caters to men's activewear needs, featuring TV personality Rannvijay Singha in the film. Singha is seen wearing STRCH's nylon and spandex shorts and T-shirt during his gym workout, highlighting the apparel's body-hugging and quick-drying properties that facilitate unrestricted movement.

Prithvi Bhagat, Founder of STRCH, commented on the launch: "Our latest digital film featuring Vaani Kapoor and Rannvijay Singha showcases how STRCH believes in enabling individuals to move freely, confidently, and stylishly. We've revolutionized the activewear segment by unveiling garments using lightweight fabrics like nylon and spandex. Their belief in fitness blends seamlessly with our brand philosophy, making them the ideal ambassadors to inspire individuals for an active lifestyle."

STRCH's activewear collection is available through its official website and major e-commerce platforms, including Nykaa, Myntra, Amazon, and Flipkart.