STRCH, a premium Indian activewear brand, has introduced a new digital film
STRCH, a premium Indian activewear brand, has introduced a new digital film featuring Bollywood actors Vaani Kapoor and Rannvijay Singha. The film emphasizes STRCH's commitment to providing consumers with comfortable and functional activewear, utilizing a blend of nylon and spandex instead of traditional polyester
December 21, 2024
Why Content Marketing is Still Considered a Subjective Solution ?
Content marketing has cemented itself as a cornerstone of modern business strategies, but its effectiveness often sparks debates among marketers. Despite technological advances in data analytics and audience targeting, content marketing continues to be regarded as a subjective solution. This article explores the reasons behind this perception and how marketers can address the inherent subjectivity to achieve measurable results.
December 11, 2024
Is the Customer-First Approach Taking a Back Seat?
In today’s rapidly evolving business landscape, customer satisfaction has long been the cornerstone of successful enterprises. The "customer-first" approach, emphasizing personalized care, empathy, and meeting consumer expectations, has traditionally been a guiding principle. Yet, there’s growing concern that this vital focus might be losing ground.
December 5, 2024
The Power of Short Ads: Can Brevity Deliver Long-Lasting Brand Impact?
In today’s hyper-connected, fast-paced digital age, consumer attention spans are shorter than ever. With countless pieces of content competing for just a few seconds of focus, advertisers are increasingly turning to short-format ads—brief, compelling, and direct—to create a meaningful brand impact. But do these bite-sized ads pack enough punch to leave a lasting impression?
December 4, 2024
Sony Wins Exclusive ACC Cricket Media Rights with 70% Value Increase
Sony Pictures Networks India has secured exclusive media rights for all Asian Cricket Council (ACC) tournaments from 2024 to 2031. The deal encompasses major competitions such as the Men’s and Women’s Asia Cups, the Under-19 Asia Cups, and Emerging Teams tournaments. This agreement marks a significant 70% rise in the value of rights compared to the previous cycle, reflecting the growing demand for cricket content in the region.
November 23, 2024
Is Too Much Content Overwhelming Audiences?
In today’s fast-paced digital world, the sheer volume of content available online is staggering. With platforms bombarding audiences with constant streams of information, the term “digital overdose” is gaining relevance. This phenomenon raises a critical question: Is the endless availability of content eroding its impact?
November 22, 2024
Manipulation vs. Aspirations: A Brand Perspective
In the ever-evolving world of branding, a fine line exists between manipulation and aspiration. This line often defines a brand’s legacy, reputation, and long-term relationship with its audience. While both approaches aim to influence consumer behavior, their execution and impact differ significantly, influencing how a brand is perceived in the market.
November 21, 2024
Virat Kohli Promotes Superior Hydration with O’cean Fruit Water
Cricketing superstar and fitness icon Virat Kohli is making waves with his latest collaboration with O’cean Beverages, showcasing their flagship product, O’cean Fruit Water. In a recent Instagram post, Virat shared his secret to staying hydrated in India’s tropical weather, highlighting O’cean Fruit Water as his go-to drink from sunrise to sundown.
November 20, 2024
Ranveer Singh Champions Health and Energy with SuperYou
Bollywood powerhouse Ranveer Singh recently took to Instagram, sharing a vibrant post that effortlessly captures his zest for life and fitness. With the caption, "Vitamin D and SuperYou" Ranveer celebrates the essence of staying active and energized while basking in the sunshine
November 20, 2024
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