Crocs™ India Launches “Your Crocs, Your Rizz” Campaign Featuring Himesh Reshammiya
Crocs™ India has launched its latest campaign, “Your Crocs, Your Rizz”, starring one of India’s most iconic entertainers — Himesh Reshammiya. The creative film blends nostalgia, humour, and individuality, perfectly capturing Crocs’ brand ethos of comfort-led self-expression.
November 13, 2025
The Future of Marketing in India: Data, Trends, and Campaigns Leading the Way
India’s marketing landscape is changing fast — driven by rapid internet adoption, a shift to mobile-first consumption, the rise of short-form content and creator economies, and the practical entry of AI into everyday marketing decisions. Below I map the major trends shaping the next 3–5 years, show how Indian brands are already turning those trends into campaigns, and back the big claims with data from recent industry reports.
November 12, 2025
Crocs Turns Festive Storytelling into a Marketing Masterstroke with ‘Share the Joy’
In India’s festive season, brands compete fiercely for consumer attention with big-budget campaigns, celebrity endorsements, and glossy visuals. Yet this year, Crocs has stood out by doing something refreshingly different. Its new festive campaign, “Share the Joy,” starring global ambassador Rashmika Mandanna, has redefined how marketers can connect with Gen Z and millennial consumers
October 6, 2025
Maashha Ventures: Two Years of Trust, Content Innovation and Celebrity-Led Growth
In just two years, Maashha Ventures has carved out a reputation as one of India’s most agile and trusted players in the content marketing ecosystem. At a time when brands are navigating fragmented attention spans and crowded digital spaces, Maashha has positioned itself as a partner that delivers not just campaigns, but trust-driven growth stories.
August 28, 2025
Founders: What Makes Them So Fascinating?
Why are we so captivated by business founders? In the U.S., there's an enduring fascination with the people who disrupt industries, build billion-dollar companies, and shape how we live, shop, and even think. What exactly sets these individuals apart? Is it visionary thinking, relentless drive, or unconventional habits like cold showers and meditation? Founders live in a cultural spotlight that blends guru, celebrity, futurist—and sometimes comic-book villain.
June 24, 2025
How New CEOs Can Align Vision with Action
As businesses recover from global disruptions and face a rapidly evolving marketplace, new CEOs must deliver results quickly while shaping a future-ready strategy. It’s not a choice between vision and execution—it’s about synchronizing both with precision and purpose. For first-time CEOs, this balancing act can be especially challenging. A structured approach over the first year can help. The initial 90 days should prioritize grasping the company’s core operations. The next phase must focus on enhancing and expanding that core. And finally, the last six months should establish long-term growth paths, fostering innovation and strategic transformation.
May 19, 2025
Why Brands Love Teaser Ads: The Art of Creating Buzz Before the Big Reveal
In the high-stakes world of advertising, first impressions matter—but so does the build-up. Enter teaser ads: the mysterious, blink-and-you’ll-miss-it campaigns that brands use to stir curiosity, generate hype, and leave audiences eagerly waiting for more. But what exactly makes teaser ads so effective, and why do top brands swear by them?
April 29, 2025
Harnessing the Power of Brand Nicknames in India’s Digital Age: A Marketer's Guide
Indian consumers have long been fond of giving affectionate nicknames to their favorite brands—be it calling their Hero Honda "Splendor" a "Splendi" or referring to Maggi instant noodles simply as "Maggi." As these playful monikers find their way into digital spaces, it becomes crucial for brands to understand how to engage with these nicknames effectively in the online world.
January 18, 2025
Why Celebrities Often Avoid Consuming the Brands They Endorse
In the world of advertising, celebrity endorsements have long been a powerful tool for brands aiming to enhance their image and reach wider audiences. However, a curious phenomenon often arises: many celebrities do not actually consume the products they promote. This discrepancy between endorsement and personal use raises questions about authenticity and the motivations behind such endorsements.
January 15, 2025
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