Founders: What Makes Them So Fascinating?
Why are we so captivated by business founders? In the U.S., there's an enduring fascination with the people who disrupt industries, build billion-dollar companies, and shape how we live, shop, and even think. What exactly sets these individuals apart? Is it visionary thinking, relentless drive, or unconventional habits like cold showers and meditation? Founders live in a cultural spotlight that blends guru, celebrity, futurist—and sometimes comic-book villain.
June 24, 2025
How New CEOs Can Align Vision with Action
As businesses recover from global disruptions and face a rapidly evolving marketplace, new CEOs must deliver results quickly while shaping a future-ready strategy. It’s not a choice between vision and execution—it’s about synchronizing both with precision and purpose. For first-time CEOs, this balancing act can be especially challenging. A structured approach over the first year can help. The initial 90 days should prioritize grasping the company’s core operations. The next phase must focus on enhancing and expanding that core. And finally, the last six months should establish long-term growth paths, fostering innovation and strategic transformation.
May 19, 2025
Why Brands Love Teaser Ads: The Art of Creating Buzz Before the Big Reveal
In the high-stakes world of advertising, first impressions matter—but so does the build-up. Enter teaser ads: the mysterious, blink-and-you’ll-miss-it campaigns that brands use to stir curiosity, generate hype, and leave audiences eagerly waiting for more. But what exactly makes teaser ads so effective, and why do top brands swear by them?
April 29, 2025
Harnessing the Power of Brand Nicknames in India’s Digital Age: A Marketer's Guide
Indian consumers have long been fond of giving affectionate nicknames to their favorite brands—be it calling their Hero Honda "Splendor" a "Splendi" or referring to Maggi instant noodles simply as "Maggi." As these playful monikers find their way into digital spaces, it becomes crucial for brands to understand how to engage with these nicknames effectively in the online world.
January 18, 2025
Why Celebrities Often Avoid Consuming the Brands They Endorse
In the world of advertising, celebrity endorsements have long been a powerful tool for brands aiming to enhance their image and reach wider audiences. However, a curious phenomenon often arises: many celebrities do not actually consume the products they promote. This discrepancy between endorsement and personal use raises questions about authenticity and the motivations behind such endorsements.
January 15, 2025
Unlocking the Power of Social Amplification for TV Campaigns: A Gateway to Wider Brand Reach
In today’s dynamic marketing landscape, the synergy between television (TV) advertising and social media has emerged as a powerful combination for brands aiming to maximize their campaign reach. While TV has long been the cornerstone of mass communication, its integration with social media can elevate its impact to unprecedented levels. Social amplification of TV campaigns allows brands to leverage the vast reach of traditional media while tapping into the interactive and viral potential of social platforms. Here's why integrating social amplification into TV campaigns is a game-changer for modern marketing strategies.
December 26, 2024
Why Marketing Fails: Key Reasons and How to Avoid Them
Marketing is the lifeblood of any business, driving awareness, engagement, and sales. Yet, despite its importance, many marketing efforts fail to deliver the desired results. Understanding the reasons behind these failures can help businesses refine their strategies and achieve better outcomes. Below, we explore some of the most common causes of marketing failure and how to address them.
December 24, 2024
The Need to Belong: A Core Driver of Modern Marketing Strategies
In a world of constant connectivity and relentless competition, brands face the daunting challenge of standing out while forming meaningful relationships with their audiences. Beyond product features, pricing, and convenience, an age-old human truth has emerged as a critical lever for marketers: the need to belong
December 23, 2024
STRCH, a premium Indian activewear brand, has introduced a new digital film
STRCH, a premium Indian activewear brand, has introduced a new digital film featuring Bollywood actors Vaani Kapoor and Rannvijay Singha. The film emphasizes STRCH's commitment to providing consumers with comfortable and functional activewear, utilizing a blend of nylon and spandex instead of traditional polyester
December 21, 2024
Get in touch with us
We are just a phone call away from you.
Feel free to call us anytime or write to us on our email id. We are always available to solve your queries.