Suryakumar Yadav Inspires 'Dhaakad Hai' Spirit in Lenskart's New TVC

September 19, 2023


Lenskart, the eyewear brand, has unveiled a captivating new television commercial featuring Indian cricket sensation Suryakumar Yadav. This ad film takes viewers on a thrilling journey filled with suspense and anticipation, leaving them on the edge of their seats. It serves as a compelling testament to the belief that "When you have faith in yourself, there are no limits to what you can achieve."

The central theme of the TVC is encapsulated in the tagline, "Lenskart Dhaakad Hai."

Set against the vibrant backdrop of an Indian alley, the story unfolds with a group of youngsters engrossed in a game of cricket. A formidable bowler strikes down a batsman, sparking intense celebrations. However, when the next batsman, Suryakumar Yadav, strides onto the field, a palpable sense of panic and fear grips the entire team. Tensions escalate as Yadav puts on his Lenskart glasses, leading to a series of electrifying events that culminate in a heart-pounding cricket match. Yadav's extraordinary batting skills eventually seal the fate of the game.

Ramneek Khurana, Co-Founder and India CEO of Lenskart, shared his perspective on the ad film, stating, "I have always believed that advertising is at its best when it remains true to itself and, more importantly, to the people it speaks to. With this ad film, we have strived to convey our unwavering commitment to empowering individuals to be their authentic selves and break free from the shackles of self-doubt. That’s precisely what our aim is with the introduction of ‘Dhaakad Hai’ - a spirit that encourages you to pursue your dream relentlessly.”

Suryakumar Yadav expressed his excitement about being a part of this ad film, saying, "I'm thrilled to be part of this ad film, which embodies the values of self-belief and individuality. I hope it encourages everyone to embrace their authentic selves and proudly showcase how truly Dhaakad they are to the world."

The "Lenskart Dhaakad Hai" campaign is not just a television commercial but a celebration of self-belief and the unbreakable spirit of individuals who dare to dream. It's a reminder that when you believe in yourself, the sky is the limit.

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