Sony Pictures Networks India has secured exclusive media rights for all Asian Cricket Council (ACC) tournaments from 2024 to 2031. The deal encompasses major competitions such as the Men’s and Women’s Asia Cups, the Under-19 Asia Cups, and Emerging Teams tournaments. This agreement marks a significant 70% rise in the value of rights compared to the previous cycle, reflecting the growing demand for cricket content in the region.

The partnership aims to enhance cricket's reach and foster its development across Asia. Fans can expect comprehensive coverage and innovative broadcasting solutions, underscoring Sony’s commitment to elevating the sport. By securing these rights, Sony positions itself as a key player in the cricket broadcasting landscape, ensuring greater visibility and engagement for ACC events over the next eight years.

This strategic investment also aligns with the ACC's goals of expanding the sport's footprint and supporting its member nations’ cricketing programs