Max Life Insurance Unveils "Bharosa" Brand Campaign Featuring Rohit Sharma and his wife, Ritika Sajdeh

September 12, 2023


Announcing the launch of a compelling new brand campaign, Max Life Insurance brings together cricket sensation and Indian National Cricket team captain, Rohit Sharma, and his wife who has been an accomplished entrepreneur, Ritika Sajdeh, as its distinguished ambassadors.

This marks the third installment of a captivating ad campaign featuring this power couple, who are set to captivate audiences by delving into the core values of trust and reliability in the insurance sector.

The latest Television Commercial (TVC) artfully weaves a tapestry of candid everyday moments, shedding light on the profound impact of "bharosa" (trust) not only in their relationship but also in the lives of those we hold dear.

The TVC narrates a heartwarming story through a series of endearing scenes that showcase the bond between Ritika and Rohit. Instances such as Ritika swapping Rohit's sandwich for a healthier salad or their shared parenting experiences transcend personal dynamics, resonating with viewers on a deeper level. Throughout the commercial, Ritika's reassuring presence and practical solutions evoke a strong sense of trust and unwavering support.

The campaign's tagline, "Aap hi to ho apno ka sabse bada bharosa, aur aapke bharose ke liye Max Life Insurance," eloquently reflects Max Life's unwavering commitment to safeguarding the lives of its valued customers.

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