Mukta Maheshwari takes the helm as Chief Marketing Officer (CMO) for Procter & Gamble India, effective September 1, 2023. With over two decades of diverse experience, Mukta will lead the Marketing function and the Fabric Care Category at P&G India.

She previously held key roles across five brands in three countries, including a significant role as Vice President, Fabric Enhancers for the ASEAN region, where she pioneered the launch of the Downy Natural Essential oil scents range.

Mukta Maheshwari, now CMO and Vice President & Category Head - Fabric Care at P&G India, expressed her enthusiasm for her new role. She emphasized her alignment with P&G's mission of enhancing lives and her determination to create positive impacts for consumers, communities, and people. Recognizing India's pivotal role in P&G's global presence, Mukta looks forward to contributing to the company's growth alongside its resilient and empowered team.

A distinguished professional, Mukta holds an MBA from the Indian Institute of Management, Calcutta, and an Aerospace Engineering degree from the Indian Institute of Technology.

Mukta succeeds Sharat Verma, who assumes the role of Senior Vice President, Fabric Care for P&G India, Middle East, and Africa (IMEA), headquartered in Dubai. Sharat's impactful leadership over four years has been instrumental in driving growth and recognition for brands through pioneering initiatives like Ariel #ShareTheLoad and Whisper #KeepGirlsInSchool.